Summary:
I developed a strategic storytelling content plan for a $15 million, two-year capital campaign for a $10.6 million non-profit organization aligned with its long-term strategic plan—bridging the voice of executive leadership with the framework of an external fundraising firm to drive donor confidence and results.

Challenge / Need:
The leadership team was struggling to articulate a unified vision that resonated with diverse donor profiles. Messaging needed to reflect internal values, external fundraising strategy, and individualized appeal.

Strategic Approach:
I collaborated closely with senior leadership and the outside campaign firm to identify narrative anchors and shape messaging pillars for every communication touchpoint.

Execution:
I wrote and managed the production of a comprehensive suite of content assets—comprising written, visual, and video content. These included donor-facing letters, board materials, personalized appeals, and internal guidance tools to help leaders and spokespeople stay aligned on tone and message.

Results:
The resulting materials created a cohesive, emotionally resonant appeal. Executive leaders reported feeling “seen” in the final content, and donor engagement improved noticeably throughout the campaign period. Upon the vote of the trustees, the project was subsequently phased, and this campaign for Phase I was fully funded and completed.