Smart storytelling for complex challenges.
For more than three decades, I’ve helped leaders, clinicians, and brands shape messages that matter. Whether it’s introducing a new medical device, launching a capital campaign, or guiding communities through crisis, I build voice-forward content strategies grounded in empathy, clarity, and trust.
Some of these case studies reflect early work with groundbreaking tools that have since become standard-of-care. Others are more recent collaborations with leading physicians and mission-driven executives. All of them show how I bring to the table:
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the ability to translate complexity into connection
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a strategic approach to messaging under pressure
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a proven instinct for voice, nuance, and purpose.
Here’s how that work has come to life.
Strategy Case Studies
Innovation & Medical Devices
Helping physicians, patients, and stakeholders understand what’s new—and why it matters.
From Concept to Care: Launching a Surgical Breakthrough With Clinician and Patient Voice
Introducing a locking trocar with early adopter and patient-driven storytelling.
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Gamma Knife Storytelling: Humanizing a Radiosurgery Breakthrough
Developing narrative strategy for one of the first brain radiosurgery programs in the country.
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Sleep Lab Rollout: Building Trust in a New Clinical Capability
Messaging strategy for physician education, staff onboarding, and patient awareness.
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Clinical Storytelling & Thought Leadership
Translating advanced science into accessible, emotionally intelligent narratives.
Upcoming Collaborated Memoir: A Story of Survival, Science, and Strength
Interviewing top sarcoma and oncology experts and translating medical insight into a compelling patient narrative.
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Nautilus Award Winning Collaboration: Co-Writing for Impact
Collaborative nonfiction storytelling of a couple’s journey with glioblastoma multiforme from diagnosis through treatment, end-of-life care, grief, and recovery.
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Capital Campaign Messaging: Aligning Leadership and Donor Voice
Strategic content development for multimillion-dollar campaign alignment and narrative clarity.
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Crisis Comms, Internal Communications Strategy, and Organizational Messaging
Voice-driven messaging for high-stakes moments and mission-driven change.
Protest Preparedness & Onsite Media Strategy
Coordinating security, leadership, and public messaging in a high-visibility protest scenario.
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Health & Safety Smear Campaign Response
Executive ghostwriting and content planning under legal and public pressure.
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Internal Communications Manifesto: Rebuilding Trust from the Inside Out
Developing a full internal messaging strategy during a culture crisis and workforce shift.
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COVID Pivot Strategy: From Onsite Programming to International Impact
Transforming physical services into digital impact—and reshaping engagement strategy.
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Need messaging support for a product rollout, clinical campaign, or leadership initiative? I’d love to help.