Helping physicians, patients, and stakeholders understand what’s new—and why it matters.
From Concept to Care: Launching a Surgical Breakthrough With Clinician and Patient Voice
Introducing a locking trocar with early adopter and patient-driven storytelling.
Gamma Knife Storytelling: Humanizing a Radiosurgery Breakthrough
Developing narrative strategy for one of the first brain radiosurgery programs in the country.
Sleep Lab Rollout: Building Trust in a New Clinical Capability
Messaging strategy for physician education, staff onboarding, and patient awareness.
“I know I didn’t write this, but I could have!”
“There were many times when I hardly changed a word, because Melinda did such a great job of capturing what I wanted to say and the style of my communication.”
Need messaging support for a product rollout, clinical campaign, or leadership initiative? I’d love to help.