COVID Pivot Strategy: From Onsite Programming to International Impact

I led a multi-channel messaging strategy during the COVID-19 shutdown that transformed a complex, multi-tiered, public-facing entity into a digital engagement, support, education, and entertainment platform, expanding its reach to ... Read more

Internal Communications Manifesto: Rebuilding Trust from the Inside Out

by Melinda Folse Case Studies

Tasked with working with senior management and the internal communications team to restore transparency and credibility during a culture crisis, I developed a comprehensive internal communications strategy to reconnect executive ... Read more

Health & Safety Smear Campaign Response

by Melinda Folse Case Studies

Strategic crisis messaging that stopped a smear campaign, stabilized trust, and helped leadership navigate a health-related reputational threat.

Protest Preparedness & Onsite Media Strategy

by Melinda Folse Case Studies

In a volatile public environment, I collaborated with senior leadership and security teams to develop and implement a comprehensive messaging, security, and media communications strategy for an organization under protest ... Read more

Story-Driven Capital Campaign Aligns Stakeholders & Sparks Giving

by Melinda Folse Case Studies

I developed a strategic storytelling content plan for a major capital campaign—bridging the voice of executive leadership with the framework of an external fundraising firm to drive donor confidence and ... Read more

Case Study: A Couple’s Perspective on Glioblastoma

by Melinda Folse Case Studies

Bridging the Gap: Melding the Clinical and Human Sides of a Terminal Glioblastoma Diagnosis Summary: As co-author of It All Belongs: Love, Loss, and Learning to Live Again, a narrative ... Read more

Case Study: Sarcoma Survivor Story

by Melinda Folse Case Studies

For a forthcoming collaborative memoir about a remarkable cancer journey and against-all-odds sarcoma survival, I wove medical and technical insights from some of the country’s leading oncology experts with personal ... Read more

Case Study: Sleep Lab Community Rollout

by Melinda Folse Case Studies

To support the introduction of a new hospital-based sleep lab, I developed a messaging strategy and crafted content to educate physicians, engage skeptics, and help prospective patients understand the profound ... Read more

Case Study: Gamma Knife Technology Storytelling

by Melinda Folse Case Studies

Partnering with a large hospital’s health foundation I blended physician insight, board-level vision, and patient narrative into compelling brand storytelling to craft a story to strategically promote and affirm its ... Read more

Case Study: Legacy Med Tech | Locking Trocar

by Melinda Folse Case Studies

For the introduction of a revolutionary medical device, a locking trocar for laparoscopic OB/GYN surgery, I crafted a clinician- and patient-informed content strategy that helped build early adoption and brand ... Read more

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Blogs

COVID Pivot Strategy: From Onsite Programming to International Impact

Internal Communications Manifesto: Rebuilding Trust from the Inside Out

Health & Safety Smear Campaign Response

Protest Preparedness & Onsite Media Strategy

Story-Driven Capital Campaign Aligns Stakeholders & Sparks Giving

Case Study: A Couple’s Perspective on Glioblastoma

Case Study: Sarcoma Survivor Story

Case Study: Sleep Lab Community Rollout

Case Study: Gamma Knife Technology Storytelling

Case Study: Legacy Med Tech | Locking Trocar

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