Crisis Comms, Internal Communications Strategy, and Organizational Messaging
Voice-driven messaging for high-stakes moments and mission-driven change.
Protest Preparedness & Onsite Media Strategy
Coordinating security, leadership, and public messaging in a high-visibility protest scenario.
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Health & Safety Smear Campaign Response
Executive ghostwriting and content planning under legal and public pressure.
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Internal Communications Manifesto: Rebuilding Trust from the Inside Out
Developing a full internal messaging strategy during a culture crisis and workforce shift.
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COVID Pivot Strategy: From Onsite Programming to International Impact
Transforming physical services into digital impact—and reshaping engagement strategy.
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Melinda proved over and over again to be outstanding at crisis communication and getting out urgent messages in a clear, non-anxious way that at the same time got across the urgent nature of the message. This was critically important during the COVID crisis. There was so much uncertainty, so many messages coming at people, so many decisions to be made and communicated. Her work during that time was invaluable and made a big difference in the way we were able to navigate those very turbulent waters. I cannot imagine how we could have moved through those times without Melinda’s expertise.
—Dr. Tim Bruster