With decades of experience working alongside hospitals, medical device companies, healthcare providers, and veterinary brands, I create high-impact content strategies that cut through the noise and drive measurable success. Whether you need compelling storytelling, SEO-driven content, or thought leadership that positions you and your brand as an industry authority, I bring strategy and execution together to elevate your message.
Content Strategy: Position Your Brand for Maximum Impact
Effective content isn’t just about great writing—it’s about messaging that works. I develop tailored content strategies that align with your goals to ensure your brand’s voice engages and resonates with the right audience.
Editorial planning & multi-channel strategies SEO-driven messaging that boosts visibility Storytelling that connects and converts
Learn more about my content strategy approach →
Content Management: High-Performing Content Across Platforms
From blogs and whitepapers to executive communications and web content, I create and manage compelling, results-driven content across multiple platforms.
Healthcare, medical device, and veterinary content expertise Brand storytelling, case studies, and thought leadership Web, print, social, and email strategy for maximum reach
Proven success: My track record of content management has increased web traffic from near zero to 45K+ monthly visits, developed content plans driving 550K+ annual views, and created engagement strategies that outperform industry benchmarks.
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Thought Leadership & Ghostwriting: Your Story, Expertly Told
Whether you’re a business leader, industry expert, or innovator, I help transform your ideas into compelling narratives that build credibility and influence.
Ghostwriting for books, executive communications & industry articles Journal & trade publication contributions Legacy-building content that elevates your authority
Content
Strategy
Following our 90 minute strategy session you will have an expert assessment of where you are now with your content, the results you want your content to drive, and an action plan for getting there.
Content Management
You’ll have well-written, SEO optimized blogs, email campaigns, white papers, and social media content posted on a prescribed timeline to keep your brand top of mind for your target audience.
Ghostwriting & Collaboration
No time to write? Got ideas, notes, or a rough draft but not sure how to pull it together? I’m the ghostwriter/collaborator who can help you make your story matter via essay, article, ebook, or memoir.
“We feel Melinda knew exactly what we were trying to accomplish, and we appreciate her empowering, acute focus on our thoughts and intentions. She has used her talent to connect everything we discussed and felt in our hearts.”
I’ll never be able to thank Melinda and her team enough for helping me manifest a long time dream! Melinda made the process fun, and she kept me on track with deadlines and guidelines. I highly recommend her to anyone who wants to share hope and give peace and knowledge to others through their story. Just do it!!!!
I highly recommend working with Melinda as a book ghostwriter. Melinda showed dedication and organizational genius as she crafted a delicate and emotional story for our client. With great skill, she navigated through the collaboration to create an award-winning book that pleased everyone involved.
my family asked Melinda to co-write a book that would be the most important book in our lives, the story of our father. It’s hard to put into words what she was able to do with this book. She seemed to channel my late father and write for him in his own style of writing. I still don’t know how she was able to do this. This book has been such a hit among Louisiana football fans that it is our belief that this book will one day be a movie. We will forever be grateful that she helped us make that dream a reality.
It was through hiring Melinda Folse Smoot to write stories for a national magazine that we discovered she was in a class by herself. She was articulate, creative and seemed to be able to write in a way that the readers were pulled in by her style. Readers began sending us thank you letters for the stories she was writing.
It is a delight to say good things about Melinda. I appreciate the fine work she did in writing my book. She did an excellent job of turning my handwritten notes into a page turner I’m proud of!
Melinda proved over and over again to be outstanding at crisis communication and getting out urgent messages in a clear, non-anxious way that at the same time got across the urgent nature of the message. This was critically important during the COVID crisis. There was so much uncertainty, so many messages coming at people, so many decisions to be made and communicated. Her work during that time was invaluable and made a big difference in the way we were able to navigate those very turbulent waters. I cannot imagine how we could have moved through those times without Melinda’s expertise.
I was privileged to work with Melinda Folse Smoot for 10+ years on weekly blogs and other communications. She developed a way of interviewing me about what I wanted to say in the blogs and writing a draft for me to make my own. There were many times when I hardly changed a word, she did such a great job of capturing what I wanted to say and the style of my communication. I enjoyed those sessions of working on the blog because her way of asking questions prompted me to think more deeply and communicate more relevantly.