Transform Your Healthcare Brand with Strategic Content That Delivers Results

Creating impactful content goes beyond just great writing – it’s about infusing a solid strategy with compelling writing to drive measurable results. Over the past few decades, I have specialized in transforming my clients’ unique success stories into powerful, actionable content to help healthcare, medical and veterinary devices, equine, and communications technology companies hit the mark.

By crystallizing your messaging and rolling out strategic, custom content—ranging from blogs, articles, and whitepapers to web and social media posts—I can help you turn ideas into motion and strategies into success. Whether you need high-impact writing or a cohesive multi-channel strategy, I’ve got you covered.

What I Bring to the Table:

• High-Impact Writing: From blogs to white papers and case studies, I craft content tailored to your brand’s voice. I ensure every word resonates with your target audience, whether you’re speaking to medical professionals or consumers.
• Cross-Channel Expertise: Strategy and execution across web, print, social media, email, and video content. I work across all platforms to ensure a consistent and effective message.
• Brand Storytelling: I help you tell the unique stories only you can tell—whether that’s through thought leadership, customer stories, or hospital and medical device brand narratives. My content doesn’t just inform; it builds trust and inspires loyalty.

I bring you the best of both worlds: as a seasoned content strategist, I understand the nuances of healthcare and medical device communications. As a skilled writer, I connect your brand with the people who matter most.

My Services Include:

• Content strategy and execution across B2B & B2C platforms
• Internal communications and messaging toolkits
• Executive communications, including ghostwriting and senior leadership strategies
• Medical device and procedure descriptions written for both clinicians and patients
• Branding and rebranding strategy and content management
• SEO-driven content to boost web presence and reach
• Hospital brand storytelling and patient education strategies
• Press releases, media management, and crisis communication strategies

Proven Results:

Over the years, I’ve delivered measurable results for clients across various industries, including healthcare, equine, legal, nonprofit, higher education, and more. Some of my standout achievements include:

• SEO Content Strategy: Increased web traffic from near zero to 45,000 monthly visits, and 400,352 annual visits over nine years.
• Editorial Calendar Management: Created a strategic blogging/vlogging plan that grew to an average of 4,617 views per month and 554,000 annual visits.
• Social Media Growth: Built and implemented a content plan that increased social media engagement from near zero to 440 times the industry average.

Past healthcare and medical device clients (contracted through agencies) have included the following brands. Due to the proprietary nature of my work,  I can only share work samples from my content portfolio in general terms as part of our discovery discussion and non-disclosure agreement.

Let’s Get Started:

Ready to take your content strategy to the next level? Let’s chat! Book a discovery call today to see how we can collaborate to elevate your brand, engage your audience, and drive results.