Writer | Editor | Content Wrangler
By helping you crystalize your messaging—and then rolling out strategic custom content including blogs, articles, whitepapers, and web/social media posting—I can help you transform your thoughts into words, ideas into motion, and strategies into success.
With 40+ years of professional writing experience across many industries and topics, I specialize in health care, medical/veterinary, equine, and communications tech writing to help my clients discover, develop, and communicate the stories only they can tell.
As a seasoned communications director and content strategist, my deliverables have included:
• writing custom SEO content that increased a web presence from near-zero to averaging 45,000 monthly visits; 400,352 annual visits over nine years;
• building an editorial calendar for strategic, consistent blogging/vlogging with senior staff to reach an average of 4,617 per month; 554,000 per year;
• creating custom content for strategic, targeted multi-platform social media posting from 45 Facebook likes and 7 Twitter followers to consistent annual engagement at more than 440 times the industry average; and
• developing and executing a comprehensive crisis communications plan that dovetailed with and complemented overall organizational crisis management protocols.
Let’s connect to see how I can make your (communications) life easier!