Strategic Communications | Branding | Programming

Working well with hospitals, doctors, health product manufacturers, and health care providers, we specialize in creating business-to-business and business-to-consumer content in the form of blogs, articles, white papers, ad copy, sales presentations, and educational videos.

Putting the experience of decades-long communications strategies to work in industries including (but never limited to) medicine, health care, and equine and general veterinary health, we bring a time-tested track record of success in wrangling thoughts into words, ideas into motion, and strategies into success.

In addition to a robust 30-year freelance writing career, Melinda has worked professionally to:

• oversee and implement comprehensive communications program including brand development, web content, social media management, print publications, external advertising, media relations, and strategic communications,

• develop and coordinate cohesive content for print, digital, video, web, and email messaging that reaches large, carefully targeted audiences and achieves desired results,

• direct internal and external communications including advertising, public relations, media relations, and strategic marketing for hospital, ancillary care, and medical practices, and

• manage creative, branded content including concept, copy, design, and execution of integrated advertising, public relations, and marketing campaigns and promotions.